High School Dropout Prevention - Ativa

Approximately 7,000 high school students drop out every school day, which translates to one in three students. Once students make the decision to drop out, they lack the tools to compete in todays society and diminish their chances for greater success in the future. But the decision to drop out of school does not happen overnight; it comes after years of frustration and failure. Often, those that drop out have run out of motivation and have no source of support or encouragement in school or at home.The Boost campaign follows the stories of 10 at-risk seniors from across the country that are struggling to finish high school. Directing audiences to visit a redesigned BoostUp.org, the campaign has created a virtual community of support for any teen struggling to make it to graduation. Utilizing mobile messaging in addition to the most popular social networking sites - MySpace, YouTube and Facebook - visitors to the Boost Website have multiple opportunities to give a virtual "boost" to the profiled teens, and the teens in their own lives.

Channel: Nonprofits & Activism
Uploaded: November 30, 1999 at 12:00 am
Author: adcouncil

Length: 00:32
Rating: 4.5
Views: 4110

Tags: ad  council  psa  high  school  dropout  prevention  boostup  boost  education  teens  

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